01 Turn one question into a format / Case 1
Choose the format after defining what the audience needs to see or understand. A moving demonstration, a step sequence, and a timely question may call for different treatments. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
02 Turn one question into a format / Case 2
Choose the format after defining what the audience needs to see or understand. A moving demonstration, a step sequence, and a timely question may call for different treatments. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
03 Turn one question into a format / Case 3
Choose the format after defining what the audience needs to see or understand. A moving demonstration, a step sequence, and a timely question may call for different treatments. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
04 Turn one question into a format / Case 4
Choose the format after defining what the audience needs to see or understand. A moving demonstration, a step sequence, and a timely question may call for different treatments. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
05 Open a Reel with clear relevance / Case 1
Show a recognizable situation, a result, or a specific question early. Keep the opening honest and connect it to a visible payoff. Preview text placement against Instagram interface overlays. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
06 Open a Reel with clear relevance / Case 2
Show a recognizable situation, a result, or a specific question early. Keep the opening honest and connect it to a visible payoff. Preview text placement against Instagram interface overlays. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
07 Open a Reel with clear relevance / Case 3
Show a recognizable situation, a result, or a specific question early. Keep the opening honest and connect it to a visible payoff. Preview text placement against Instagram interface overlays. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
08 Open a Reel with clear relevance / Case 4
Show a recognizable situation, a result, or a specific question early. Keep the opening honest and connect it to a visible payoff. Preview text placement against Instagram interface overlays. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
09 Build a useful carousel sequence / Case 1
Give the first card a clear promise and each following card one job. Keep text readable and make the final card resolve the original question. Do not assume more cards automatically create better results. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
10 Build a useful carousel sequence / Case 2
Give the first card a clear promise and each following card one job. Keep text readable and make the final card resolve the original question. Do not assume more cards automatically create better results. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
11 Build a useful carousel sequence / Case 3
Give the first card a clear promise and each following card one job. Keep text readable and make the final card resolve the original question. Do not assume more cards automatically create better results. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
12 Build a useful carousel sequence / Case 4
Give the first card a clear promise and each following card one job. Keep text readable and make the final card resolve the original question. Do not assume more cards automatically create better results. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
13 Write captions that add context / Case 1
A caption can supply missing context, a qualification, or a useful question. Keep essential information available in the post itself where needed. Use relevant descriptive wording without inventing a guaranteed hashtag formula. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
14 Write captions that add context / Case 2
A caption can supply missing context, a qualification, or a useful question. Keep essential information available in the post itself where needed. Use relevant descriptive wording without inventing a guaranteed hashtag formula. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
15 Write captions that add context / Case 3
A caption can supply missing context, a qualification, or a useful question. Keep essential information available in the post itself where needed. Use relevant descriptive wording without inventing a guaranteed hashtag formula. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
16 Write captions that add context / Case 4
A caption can supply missing context, a qualification, or a useful question. Keep essential information available in the post itself where needed. Use relevant descriptive wording without inventing a guaranteed hashtag formula. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
17 Use Stories for a coherent follow-up / Case 1
A Story sequence should have a reason to progress from one frame to the next. Use interaction features only when available and relevant. Protect privacy when sharing responses, and do not treat a reply as permission to republish it. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
18 Use Stories for a coherent follow-up / Case 2
A Story sequence should have a reason to progress from one frame to the next. Use interaction features only when available and relevant. Protect privacy when sharing responses, and do not treat a reply as permission to republish it. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
19 Use Stories for a coherent follow-up / Case 3
A Story sequence should have a reason to progress from one frame to the next. Use interaction features only when available and relevant. Protect privacy when sharing responses, and do not treat a reply as permission to republish it. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
20 Use Stories for a coherent follow-up / Case 4
A Story sequence should have a reason to progress from one frame to the next. Use interaction features only when available and relevant. Protect privacy when sharing responses, and do not treat a reply as permission to republish it. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
21 Create a recognizable recurring series / Case 1
Use a repeatable question type, visual cue, or structure while giving each installment a complete payoff. Explain what the next post will help with rather than requiring engagement before revealing the answer. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
22 Create a recognizable recurring series / Case 2
Use a repeatable question type, visual cue, or structure while giving each installment a complete payoff. Explain what the next post will help with rather than requiring engagement before revealing the answer. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
23 Create a recognizable recurring series / Case 3
Use a repeatable question type, visual cue, or structure while giving each installment a complete payoff. Explain what the next post will help with rather than requiring engagement before revealing the answer. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
24 Create a recognizable recurring series / Case 4
Use a repeatable question type, visual cue, or structure while giving each installment a complete payoff. Explain what the next post will help with rather than requiring engagement before revealing the answer. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.